Did you know that by starting a Christian website, you could potentially reach the entire world for Christ? Your passion alone could change millions of lives around the world.
I can’t think of any better conduit for fulfilling the great commission—going into all the world and preaching the gospel—than the global internet that fits within the palm of your hands.
In this article, I want to discuss 5 simple steps for starting and growing your Christian blog: create content you are passionate about, focus on quality rather than quantity, persevere even if you don’t meet statistical expectations, connect with other bloggers and communities, and develop short-term plans you can accomplish. Let’s begin!
1. Create Christian content you are passionate about.
The Psalmist declares, “Delight yourself in the Lord, and He will give you the desires of your heart (Ps. 37:4).” I believe this verse encapsulates what it means to create content you are passionate about that will bring honor and glory to your heavenly Father.
When you are delighting in God and allowing His will to be done in your life, the Lord will gift you in a certain area that will help build His kingdom on earth as it is in heaven. Thus, passion is a vital trait that will help grow your Christian blog. Now, where does one begin?
First, I would suggest thinking about the various gifts spoken about in the Bible before starting your blog. There are three main areas I want to address here from crosswalk: Establishing gifts, supporting gifts, and ministry gifts.
Moreover, I would encourage you to talk with your local church leaders and ask them what they believe your spiritual gifts are. This confirmation will boost your confidence and help you find your niche as a Christian blogger.
Establishing Gifts (Ephesians 4:11 and 1 Corinthians 12:29): Apostles, Prophets, Evangelists, and Pastor-Teachers.
If you feel like God has gifted you in this area, think about ways you can create a website with this emphasis in mind. For example, if you enjoy sharing your faith with others, you can focus your blog on equipping believers how to share the gospel with confidence—you can also discuss apologetics or ways to defend the Christian faith as an evangelist.
Some examples might include the cosmological, teleological, and ontological arguments for the existence of God. Great websites to follow in this niche would be Answers in Genesis, Reasonable Faith, Institute For Creation Research , and Sean Mcdowell to name just a few.
Maybe the Lord has gifted you in teaching God’s word. You can focus on creating devotionals that will inspire and keep like-minded believers accountable to reading Scripture. Have you ever heard of the SOAP method? Scripture, observation, application, and prayer can be how you structure each of your blog posts to reach the audience God intends for you to reach with a pastoral spirit in mind.
There are also Christians who enjoy exegesis—critical explanation or interpretation of Scripture. An idea could be to start a website that focuses on building commentary from each book of the Bible. If you are successful in this area, the Lord might use your blog to equip pastors and teachers to become more fully engaged with the biblical text.
This may require one to have a thorough knowledge of the Hebrew and Greek in order to be as accurate as possible. The following websites will help you become better at exegesis: Daily Dose of Greek, Daily Dose of Hebrew, Bible Study Tools, Enduring Word.
Supporting Gifts (Romans 12:6-8): Prophecy, Service, Teaching, Encouragement, Giving, Administration/Leadership, and Mercy.
These gifts are used primarily to organize and administrate the church. How can you use these administrative gifts through Christian blogging? First, you can find ways to equip leaders and pastors of churches how to grow their audience online.
For instance, Thom Rainer has a website called Church Answers where he is a consultant that provides advice for how to grow, revitalize, or lead a church more effectively. If you have leadership skills or past experiences with church planting, this niche may be a perfect opportunity for you. You can easily start a Christian blog and begin writing about topics that will equip others to become efficient leaders.
If you desire to create a website that will encourage others, you might be able to write inspiring stories that you have experienced or heard of that will exhort believers in their faith. For example, maybe you like to share personal stories that correspond with Scripture truth.
You could write about a time you experienced great difficulty—and how you overcame those struggles in your Christian faith. All it takes is for just one person to read your story, become inspired, and change the world for Christ.
Think about Billy Graham’s Sunday School teacher? She obviously made a huge impact for the world by teaching the greatest evangelist of the 20th century! You can learn from a website called Creative Bible Study that have several stories connecting God’s Word with everyday life.
Ministry Gifts (1 Corinthians 12:8-10, 27-31): Wisdom, Knowledge, Faith, Healing, Miracles, Prophecy, Leadership, Speaking in Tongues, and Interpreting Tongues.
These are the tools that the Holy Spirit utilizes for the ongoing ministry of the church. One particular ministry gift that comes to mind is imparting wisdom and knowledge on your Christian blog to help Christians engage the culture for Christ. This is one of the main reasons why I decided to start this website: to share the gospel during an age of skepticism.
A popular website in the reformed tradition that specializes in engaging the culture for Christ is The Gospel Coalition. They cover a wide variety of topics, from political worldviews to biblical exegesis. Moreover, they have podcasts, debates, devotionals, systematic theology, and other important topics that mold our Christian worldview. If you have the type of personality where you enjoy writing about several topics, this may be a good website to learn from.
2. Focus on quality rather than quantity.
“God looks for quality not quantity. He changed the world with a handful of people.” -BH Clandennen
This is important. Have you ever heard the expression, “Do not bite off more than you can chew?” The same is true for creating a blog or website. The reason I say this is because it happened to me.
When I first started my website, I tried to write a blog almost everyday. However, I began noticing several grammar and punctuation errors. Therefore, I decided to spend more qualitative time on my blogs before clicking the “publish” button.
As you do become more comfortable with writing, I would encourage you to increase the quantity. But give yourself at least a couple of months.
Moreover, I would advise researching a particular topic and writing down a few notes to organize your thoughts. Then, think about your introduction, body paragraphs, and concluding statements. It is vital for your readers to logically follow your thoughts. Also, it’s helpful for SEO (Search Engine Optimization) because search engines are looking for professional content.
As Christians, we want to be the best in our craft. 1 Corinthians 10:31 states: “Whether we eat or drink or whatever you do, do it all for the glory of God.” Consequently, when you decide to either begin a blog or continue growing your blog, take the time and effort to make it presentable and thorough for the glory of God. If necessary, seek out help or have a friend edit your article before you submit it.
3. Persevere even when you don’t meet statistical expectations.
It has been said that over 80% of blogs fail in the first 18 months. That’s over 50 million blogs. I believe the main reason people give up is because they don’t meet their statistical expectations. They write a few blog posts and expect a large number of visitors to like, comment, and follow their website. However, what most people don’t know is that it takes several months for one to garner success in the blogging world.
When I first started my blog, I had hardly any visitors. I really didn’t think people enjoyed reading what I had to say. But my wife continued to encourage me regardless of who read my website. I continued to persevere because of her support, but I also recognized that God’s opinion is what mattered the most.
If you get discouraged, remember what the prophet Isaiah said, “So is my word that goes from my mouth: It will not return to me empty, but will accomplish what I desire and achieve the purpose for which I sent it (Isa. 55:11).” Since God has called all of us to preach the gospel to all of creation, your Christian blog will not be in vain. For the Lord will receive glory from it.
4. Connect with other bloggers and communities.
I can’t stress this tip enough. You may have the greatest writing skills and ideas, but if you are not directing people to your website, how will they find it? This doesn’t mean you spam other bloggers and communities. Instead, your goal is to build relationships with people who have the same interests and niche as you do.
For example, if you enjoy writing devotionals for the glory of God, find other like-minded bloggers. Read their material, give them some genuine feedback and encouragement. When you truly care about people, they will recognize it and have an interest in reading what you also have to say. This is how you grow your visitors—by building an authentic relationship with others.
The Bible teaches this concept of fellowship. Proverbs 27:17 declares: “Iron sharpens iron, and one man sharpens another.” 1 Thessalonians 5:11 echoes the same notion: “Therefore encourage one another and build one another up, just as you are doing.” Whether we do this in person or online makes no difference. Human interaction and connection is always the key for success in building your blog for the glory of God.
In conclusion, this is what I would advise about connecting with other bloggers and communities. If you have a WordPress account, you can use reader to search for people who write on similar topics. Go to their website, comment, and follow them. This will increase the likelihood that they will follow you and even share great articles to their followers.
You can also use social media as a funnel system to your blog. If you have Facebook, Twitter, or an Instagram account, make a group page for your website. Then, when you publish an article, share it on this platform so friends and family members can see what you have written about. You can also make a Pinterest account and “pin” your article for others to view. Quick Sprout is a smart resource for how to successfully market your Christian blog.
5. Develop short-term plans that you can accomplish.
The final step for starting and growing your Christian blog would be to develop a short-term plan that you can truly accomplish. Personally, I have a bad habit of creating goals that are beyond my ability. Then, when I don’t achieve them, I become resentful and discouraged. You don’t want this to happen to you.
Be honest with yourself. Ask: “In the first month, what is my short-term goal?” Maybe it’s simply finding your spiritual gifts and niche. You can use the first month soul-searching what Adonai would want for you to write on for His glory. Then, you can write down 5 articles that you will write in the second month.
In the second month, after you write the first 5 articles and establish your blog, begin to interact with other bloggers. Try to find a community of people that will help equip you to build your website and show them the posts you have written. On your website, I would also suggest having an about me page and a contact page. Visitors will be able to learn about who you are as a writer—and this will create an emotional connection with your audience.
In this article, I discussed 5 simple steps to start and grow your Christian blog or website. These 5 simple steps are creating content you are passionate about, focusing on quality rather than quantity, persevering even when you don’t meet statistical expectations, connecting with other bloggers and communities, and developing short-term plans you can accomplish.
Please feel free to comment below anything you would add to this list. Once again, thanks for reading this post. I hope it blesses and encourages you. May the Lord grant you wisdom, perseverance, and a passion to share the good news that God saves sinners—to a world in desperate need of Him. Blessings!
Article written by Chad A. Damitz (M.Div)